The Delegation of the European Union to Serbia and the Ministry of Agriculture, Forestry and Water Management work together to organize national agriculture campaign – For Our Fields – #EU for agriculture, aimed at promoting the long-standing cooperation between the EU and the Republic of Serbia in the agriculture sector.
The objective of this promotional and media campaign is to raise public awareness about improvements in the agriculture sector, derived from substantial EU investments over nearly two decades.
The campaign will be launched mid-September, during the Agriculture Fair in Novi Sad – the most relevant event in this area in Serbia – and will run for approximately six weeks.
EU projects in Serbia “Strengthening of Animal Health and Welfare System,“ „EU for agriculture, rural development, food safety, veterinary, and phytosanitary policy“, “EUINFO net“ project, in cooperation with the Ministry of Agriculture, Forestry, and Water Management, Directorate for Agrarian Payments, and Veterinary Directorate, have prepared an extensive programme. Expert online conferences and webinars; brochures and leaflets will be used to inform farmers about animal heath, food quality, and the process of applying for IPARD funding.
Radio jingles, 25 video stories, and events participated in by senior officials of the Government of Serbia and the EU Delegation in several cities, will promote the benefits Serbian individuals and institutions have derived from EU grants. Furthermore, the campaign will include an interactive social media campaign, TV coverage on RTS, and various stories about EU-Serbia cooperation.
Since 2000, the European Union has donated 230 million euros for agriculture and food safety in Serbia. Environmental protection and human health protection, food safety, animal welfare, keeping soil in good condition – are the main goals of this sector. IPARD (Instrument for pre-accession assistance for rural development) is the leading programme in this area, within which Serbia has been allocated 175 million euros for the period between 2014 and 2020, coupled with another 55 million of national co-funding.